“Our partnership with TransUnion enhances our understanding of identity across consumers and devices to serve as the underpinning for making better, more targeted decisions for our clients and smarter, future-forward solutions to serve the evolving needs of the market.”
“Consumers expect more personalized experiences from advertisers and marketers,” said Laura McElhinney, chief data officer at Horizon Media. As a result, Horizon’s clients can tap into this strategic data layer to execute more precise campaigns and activations with confidence. The expanded identity footprint also enables Horizon to resolve individual or household identities and match, build and leverage audiences directly for its advertising clientele. In doing so, Horizon creates a foundation to build its own proprietary, people-based solutions, and its clients can make more informed decisions about consumers, while also earning trust through increased relevancy.” “Horizon recognized that keeping pace with today’s connected consumer requires an investment in comprehensive identity. You can’t do this effectively without a singular, accurate view of identity,” said Matt Spiegel, executive vice president and head of the media vertical at TransUnion. “The proliferation of digital channels has made it mandatory for marketers to understand an individual across multiple touchpoints. Through the partnership, Horizon bolsters its own identity infrastructure, establishing a framework for reconciling disparate data sources, deepening its client’s data-driven strategies, and enabling faster connections to deliver IDs across the digital ecosystem. The partnership uses TransUnion’s validated identity and robust audience attribute data sets to help build Horizon’s identity spine from the ground up, creating a common ID layer to power marketing decisions across all touchpoints.
The partnership will empower more personalized marketing execution in support of people-based marketing and client advertising initiatives. To create better experiences for both brands and consumers, Horizon Media has partnered with TransUnion (NYSE: TRU) to expand its identity capabilities.
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